Craftsy Brings Creativity to Nurses with New Partnership
New health and wellness benefits will be available to members of the American Nurses Association through their partnership with TN Marketing and Craftsy.
PLYMOUTH, MINN. (October 3, 2022) — TN Marketing is excited to announce a new partnership between its leading brand Craftsy and the American Nurses Association (ANA). The partnership aims to provide members of ANA with a new way to improve their mental health and boost their overall well-being through creativity.
As an exclusive health and wellness membership benefit, ANA members will have access to Craftsy’s full library of crafting classes, projects, and resources. The library covers more than 20 creative categories such as sewing, baking, woodworking, knitting, painting, cake decorating, and more, and includes over 1,500 full-length classes, video tutorials, recipes, pattern downloads, and live virtual demos. The partnership with ANA was officially launched in September of 2022.
Due to their sustained role in recovery efforts for the Covid-19 pandemic, many nurses and healthcare professionals are struggling with mental health issues, severe burnout and post-traumatic stress. In a recent survey of over 11,000 nurses nationwide conducted by the American Nurses Foundation, nearly half of all nurses surveyed reported feeling some level of burnout, while 7% reported experiencing complete burnout. Additionally, 51% of nurses under age 25 and 52% of nurses between 25-34 reported experiencing burnout, while more than half of nurses 55 and over reported feeling stressed and anxious.
It is clear that nurses need urgent and sustainable solutions to overcome long-standing challenges in high-stress work environments. Studies have shown that outlets for crafting and creativity can reduce stress, anxiety, and depression, as well as help process complex emotions, thereby improving overall mental and even physical health. A review published in the American Journal of Public Health concluded that “creative engagement contributes to many aspects of physiological and psychological conditions typically associated with improved health status.”
To learn more about Craftsy, please visit www.craftsy.com. For more information on the American Nurses Association, please visit www.nursingworld.org.
TN Marketing is a global video streaming service focused on creating communities by engaging people with their passions in more than 170 countries. For more information, please visit www.tnmarketing.com.