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Data Analytics Manager

As a Data Analytics Manager you will be responsible for the development and growth of the analytics function at TN Marketing along with others in the analytics area. Your area will be responsible for providing an array of insights from analyzing online customer data, marketing campaigns, website engagement, as well as solve complex data problems, all with the ultimate goal of growing our online business.

Job Responsibilities:

  • Develop and execute campaign analysis, ad-hoc analysis, metrics, design of complex projects as well as articulation of insights and analysis to internal stakeholders.

  • Enhance and build on existing web-based and app-based analytics, site testing, and consumer engagement online tracking.

  • Oversight and interpretation of results in business context with detailed findings, implications and present to all stakeholders. Design and lead effective presentations and communicate significant business value derived from each business engagement to clients.

  • Report building and measurement, testing and segmentation strategy, generating insights and recommendations. 

  • Assist the marketing team with strategic planning processes, work with them to identify analytical needs and solutions and provide analytical data services to support marketing spend decisions. 

  • Work with SVP Business Planning & Analytics to determine and implement data warehousing and data management strategies in terms of data capture, storage, organization, updates, enhancement, extraction and analytics.

  • Analyze, review and report on effectiveness of our online communities.

  • Continually explore, optimize and recommend ways to increase traffic, drive conversions, improve website engagement and lower customer acquisition cost.

  • Develop and maintain expertise with all business intelligence software applications as a means to analyze data, derive and produce insight, and present to stakeholders.

  • Ability to build financial projection models based on key metric and core KPIs of the business.

  • Familiarity with building lifetime value analysis and assessment of ROI/IRR based on various customer acquisition channels and costs.

  • Develop and document processes and procedures for working with and providing deliverables to internal data customers. Perform other specially assigned projects and tasks according to instructions and requirements of management. Projects must be completed in accordance with indicated deadlines and expectations.

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